of activated almonds and food bloggers

I was here

When a certain vacuous puff piece in Fairfax shared the eating habits of an Australian chef/TVceleb.

And here

when social media went nuts about it.

So what's the deal with

#activatedalmonds and twitter evisceration?

Phil Lee (and Steve Cumper) sums up the backlash exquisitely, while some of us were off playing. And the conversation they've started reminds me why we still need food blogs (where people eat AND think, rather than just publishing pretty pictures of food)) in a time of contracted twitter sound bites.